Reach for Gold: Intellectual Property and Tennis

Celebrating World IP Day 2019

Each year on 26 April, World IP Day is celebrated to raise awareness on the value of intellectual property. Following this year’s overall theme “Reach for Gold – IP and Sports”, the European IP Helpdesk has joined the global campaign initiated by the World Intellectual Property Organization (WIPO) by publishing a teaser clip and article focusing on IP and tennis.

The animated clip is available on YouTube — the complete article on “IP and Tennis” can be read here.

This year’s World Intellectual Property Day campaign – Reach for Gold – takes a closer look inside the world of sports. It explores how innovation, creativity and the IP rights that encourage and protect them support the development of sport and its enjoyment around the world.

Sports have become a multi-billion dollar global industry – one that generates investment in facilities (from sports stadia to broadcasting networks), employs millions of people around the world, and entertains many more. Business relationships built on IP rights help to secure the economic value of sports. This, in turn, stimulates growth of the industry by enabling sporting organisations to finance the events we savour, and by providing the means to promote sports development at the grassroots.

For us at Eurice, 2019 has been an “IP-intensive” year so far: With the beginning of the new contractual period of the European IP Helpdesk, Eurice has taken the role of the coordinator of a great team of four partners collaborating to provide European researchers and SMEs with practical IP support. A reason to celebrate – with a decent tennis match between IP experts! :)

Eurice CEO Jörg Scherer and IP and Innovation Advisor Michele Dubbini
Eurice CEO Jörg Scherer and IP and Innovation Advisor Michele Dubbini
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Claire Fritz
Senior Project Manager
Phone: +49 6894 3881319